Ward Cedar Log Homes

A client since 2005, and a site their own team runs.

Ward makes cedar log homes and has for more than 90 years. They’ve kept Lava as their web partner for 21 of them.

Visit wardcedarloghomes.com
The Ward Cedar Log Homes home page Lava built: a cedar log home under the headline “Custom Cedar Log Homes, Planned Around Your Life,” with Browse Plans and Talk With Ward buttons above the plan finder.
Client
Ward Cedar Log Homes
What we built
WebsiteContent managementLead captureEcommerce
Platform
WordPressWooCommerce
Working together since
2005
The problem

A marketing team, always waiting.

Ward’s marketing team was spending too much of its time waiting. Updating a photo gallery or posting to the blog meant calling a developer. There was no good way to capture inquiries from prospective homeowners, and no way at all to sell the caulking, stain, and treatment kits that log home owners need every few years.

Underneath that, they needed a platform that would carry them for years: easy to update, good for search, and built to grow.

What we did

Tools for the team that runs it.

Galleries, floor plans, lead forms, and a store for maintenance products, all managed in-house.

  1. 01A WordPress site with admin tools built for the way Ward’s team works: galleries and blog posts they add themselves.
  2. 02A portfolio system for Ward’s floor plans and past projects, image-rich and easy to browse.
  3. 03Custom forms that capture qualified leads from people planning a home.
  4. 04A secure store for maintenance products, so existing owners can buy direct.
  5. 05A foundation for search visibility and future content, so the site keeps working as the marketing does.
Before and after

Same homes. A clearer way in.

Before The home page Ward had in 2025.
The previous Ward Cedar Log Homes home page, captured in June 2025: a log home on a green lawn under the headline “Celebrating 100 Years as America’s First Log Home Manufacturer,” with a Let’s Talk button.
After What Lava built, on desktop and phone.
The new Ward Cedar Log Homes home page on desktop: the log home hero, the “Find a Ward Cedar Log Home Plan” finder with its search fields, and a green banner about 2027 package pricing.
The new Ward Cedar Log Homes home page on a phone: the log home hero, its headline, and the Browse Plans and Talk With Ward buttons.
What changed

Run in-house, 21 years on.

Ward’s marketing team has run the site themselves for years. Leads come in through the forms, maintenance products sell online, and the relationship is now 21 years old.

What made it hard

A deep portfolio, easy to browse.

Ward’s portfolio is deep. Presenting hundreds of floor plans and homes in a way that’s beautiful to browse and structured enough to find took careful UX work, and every image had to earn its place without slowing the site down.

We’ve worked with Lava for over 20 years. They’re responsive, easy to work with, and always deliver thoughtful solutions. We couldn’t be happier.”

Ward Cedar Log Homes Ron Silliboy Director of Sales and Marketing, Ward Cedar Log Homes

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Seraphic Mass Association home page: a priest raising the chalice under “Give the Gift of the Holy Mass,” then “There is no greater gift.”

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