Cronimet Terminals

Part of the family, with a voice of its own.

A decade-old site, a German parent company with new brand standards, and a security review on the calendar.

Visit cronimetterminals.com
The Cronimet Terminals home page Lava built: an aerial photo of the terminal on the Ohio River under the headline “Built to move anything.”
Client
Cronimet TerminalsAliquippa, Pennsylvania
What we built
Website redesign and rebuildManaged hosting
Platform
WordPress
The problem

Ten years old, off brand, and about to be tested.

Cronimet Terminals is the US metals terminal of CRONIMET, a German company headquartered in Karlsruhe. Its website was more than ten years old, built on the same aging template as three other US Cronimet sites, and it didn’t reflect the brand standards the parent company issued in January 2024.

Two things made it urgent. Every content change needed a developer, so the site had stopped changing. And the company’s cyber insurance carrier was about to require a security review, which the decade-old platform wasn’t built for.

The brief was specific: a modern site that shows what the terminal actually does, reads as part of the CRONIMET family, and doesn’t just copy the German site.

What we did

Built on their standards, not around them.

A new site on WordPress, applying the CRONIMET brand guidelines to an American terminal with its own services, facilities, and commodities.

  1. 01A design system built from the corporate standards, so the site looks like a Cronimet property without being a translation of Karlsruhe’s.
  2. 02Services, facilities, and commodities pages written from the terminal’s own information and corrected by the GM down to the last ferroalloy.
  3. 03Aerial footage of the terminal, shot by Cronimet’s own team, opening the home page.
  4. 04Calls to action and lead capture throughout, so a visitor can reach the terminal from any page.
  5. 05Titles and descriptions written for search and for AI answer engines.
  6. 06Managed hosting with security monitoring, backups, and updates, built to meet the insurance carrier’s requirements.
Before and after

Same terminal. A decade apart.

Before The site Cronimet had for more than ten years.
The old Cronimet Terminals home page: a banner photo of the concrete riverfront yard under the Cronimet Terminals logo, a navy menu bar, and a short welcome paragraph beside a photo of an excavator at the river’s edge.
After What Lava built, on desktop and phone.
The new Cronimet Terminals home page on desktop: an aerial photo of the terminal on the Ohio River under the headline “Built to move anything,” with its Our Services and Get in Touch buttons.
The new Cronimet Terminals home page on a phone: the aerial hero, the headline “Built to move anything,” and the Our Services and Get in Touch buttons.
What changed

Karlsruhe approved it in three days.

The site launched in 2026, and Cronimet’s team can now update it themselves. It’s the first of the four US sites to leave the old template.

What made it hard

Two audiences, one approval.

A parent company that guards its brand closely, and a terminal that needed to show its own capabilities to its own customers. Getting both right, and getting corporate approval in days rather than months, came down to building on their standards rather than around them.

Next

Master Builders’ Association

A full redesign and a new CMS, with an editorial feel.

Read the story
Master Builders’ Association home page: the Pittsburgh skyline under the headline “Leading the Industry, Building the Region!” and a Join the MBA button

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