The Challenge
Ward Cedar Log Homes, a trusted name in custom log homes for over 90 years, was struggling with the day-to-day management of their website. Their team needed a more efficient way to update content like photo galleries and blog posts, and they had no easy system in place to capture visitor inquiries or sell maintenance products online.
The Solution
Lava New Media implemented a flexible, custom-built website using ExpressionEngine, giving Ward full control over their content. We developed:
- Intuitive admin tools for adding and organizing photo galleries and blog entries
- Custom online forms to capture qualified leads
- A secure eCommerce system to sell log home maintenance products like nails, stain, and treatment kits directly through the site
We also focused on building a streamlined portfolio experience—designing a clear, image-rich system for potential buyers to explore Ward’s extensive collection of floor plans and past projects.
The Outcome
- Ward launched an eCommerce presence that added a new revenue stream.
- Their SEO rankings improved significantly, increasing organic traffic and online visibility.
- Ward now manages their website in-house with ease, without relying on a developer for routine updates.
What Made It Complex
Organizing and presenting Ward’s expansive home portfolio in a way that was both visually compelling and easy to navigate required thoughtful UX design and custom content structuring. Balancing high-impact imagery with SEO best practices was key to the project’s success.
