eCommerce and CMS Simplicity for a Trusted Log Home Brand

Ward Cedar Log Homes

The Challenge

Ward Cedar Log Homes, a trusted name in custom log homes for over 90 years, was struggling with the day-to-day management of their website. Their team needed a more efficient way to update content like photo galleries and blog posts, and they had no easy system in place to capture visitor inquiries or sell maintenance products online.

As their marketing needs evolved, Ward also required a modern platform that would make ongoing updates easier while supporting long-term SEO and growth.

The Solution

Lava New Media partnered with Ward to modernize their digital platform with a custom WordPress website designed for flexibility, performance, and ease of use. The new system gives the Ward team full control over their content while providing a strong foundation for marketing and search visibility.

We developed:

Intuitive WordPress admin tools for adding and organizing photo galleries and blog entries
Custom online forms to capture qualified leads from prospective homeowners
A secure eCommerce system to sell log home maintenance products like caulking, stain, and treatment kits directly through the site

We also focused on building a streamlined portfolio experience, designing a clear, image-rich system for potential buyers to explore Ward’s extensive collection of floor plans and past projects.

The WordPress platform also provides Ward with a scalable foundation for future marketing initiatives, content growth, and SEO optimization.

“Ward has worked with Lava New Media for 20+ years. From day one, we knew we had chosen the right team to work with for our website. They listen to your needs, offer suggestions, and then implement everything in a timely manner. Not only that, they are always available if you have questions. We couldn’t be happier with Lava New Media.”

Ron Silliboy

Director of Sales and Marketing

The Outcome

What Made It Complex

Organizing and presenting Ward’s expansive home portfolio in a way that was both visually compelling and easy to navigate required thoughtful UX design and custom content structuring. Balancing high-impact imagery with SEO best practices was key to the project’s success.