The Challenge
Mascaro Construction Company needed a website that could highlight its extensive project portfolio while also serving multiple audiences—from potential clients to prospective employees. The existing site lacked a streamlined way to organize and present decades’ worth of projects, making it difficult for visitors to quickly find relevant information.
Additionally, attracting top talent was a key objective. The site needed to not only showcase Mascaro’s impressive body of work but also reflect the company’s culture and career opportunities.
The Solution
Lava designed and developed a clean, user-centric website that balances visual storytelling with practical functionality. Key features included:
- An advanced project portfolio filtering system that allows visitors to easily browse projects by market, service, or project type—helping prospective clients find relevant work quickly.
- Integrated job postings and career-focused content designed to attract top talent and showcase Mascaro’s employee-first culture.
- Online forms for event registrations and inquiries, making the site a functional tool for both marketing and human resources.
The new site successfully supports Mascaro’s dual goals: promoting their work to potential clients and highlighting the company’s values to prospective employees.
The Outcome
- A more effective recruitment tool that highlights company culture and streamlines the hiring process
- An intuitive system for showcasing decades of projects in a visually engaging, easy-to-navigate format
- An elevated online presence that reflects Mascaro’s commitment to excellence, innovation, and community
What Made It Complex
The biggest challenge was structuring and categorizing a vast portfolio in a way that remains scalable, easy to manage, and effortless for users to explore. Lava’s solution blended thoughtful content strategy with a robust filtering system—allowing the site to grow along with Mascaro’s project list without becoming cluttered or difficult to navigate.
